The Founder

Founder & General Manager of Aliza Consulting, Sandra Abouya is a seasoned Business Development and Strategy Professional with a 20 years professional background across African markets — spanning energy, mining, agro-industry, and heavy industry. She has led commercial growth initiatives for global companies, managed distributor networks covering 30+ African countries, and held executive operational roles across West Africa. Her expertise lies in designing sustainable commercial growth strategies, managing complex multi-stakeholder programs, and building durable partnerships in dynamic environments.

Sandra Abouya

Founder & General Manager, Aliza Consulting

Africa Business Development & Strategy Advisor